The success story of Walt Disney: Failure indeed, is a stepping stone to success

As someone rightly said, “Most great people have attained their greatest success just one step beyond their greatest failure.” One such story is of the great Walt Disney. The Walt Disney Company is one of the largest media co-operations in the world in terms of revenue. But this success for Walt Disney did not come easy.


Walt Disney’s success story was full of painful events and failures. Walt Disney was born in Chicago in 1901, to Elias and Flora Disney. He had three brothers and a younger sister. Since the family was not well–off, Walt and his brothers worked as paperboys and didn’t have much time for school. When Walt did have a spare moment he could be found in the theater where he would study the vaudeville acts and memorize their gags. He loved Charlie Chaplin. He also enjoyed drawing cartoons for the school paper.

When Walt was 16 his life suddenly changed as America entered the Great War. A patriotic young man, Walt tried to enroll in the army but was rejected because of his age. He managed to forge his date–of–birth, however, in his application to join the Red Cross unit.

When he returned from serving as a Red Cross volunteer in World War I, he’d had enough time to think about his future. He wanted to make cartoon motion pictures. So in 1920 he started his own company at the age of 19, drawing cartoons of the creatures from his childhood.

At the same time he had so little money to pay the rent, being forced to live with friends and often going without food. He failed to sell a single cartoon.

At the age of 22, he went bankrupt after the brutal failure of a cartoon series in Kansas City. He went bankrupt several times. He also wanted to become a Hollywood actor but it never happened. He was once fired by a newspaper editor who accused him to be lazy and lacking imagination and creative ideas.

Three years later he left Kansas City for Hollywood to pursue his childhood dream. He set up a studio in a converted garage and, after five years – a long time when he is without an income, he struck little success with a short animation of ‘Alice in Cartoonland’ and ‘Oswald the Rabbit’.

But again in 1928 some of his cartoonists left taking Oswald with them. Disney was shattered. His success was short lived and he returned to having nowhere to live and little money for food.

But his secret of success was within him. Out of the disaster he created his first Mickey Mouse character and, suddenly, he was on the road to real success.

Rest is the history…!!!

“All the adversity I’ve had in my life, all my troubles and obstacles, have strengthened me… You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.”

  • Walt Disney

The 4E’s for becoming a Digital Marketing Expert


Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art. It’s this challenge that actually excites me about digital marketing, as you have to work hard to just keep up, as new marketing channels are constantly emerging. Social advertising (Snapchat, Facebook ads, etc.) and content marketing are amongst the hottest new channels of digital marketing.

Mastering digital marketing for your business isn’t rocket science. However, you’ll get disheartened and quit if you look for shortcuts to become an expert without the necessary trials and tribulations.

Below are 4 E’s that one must follow to become a digital marketing expert:

1.   Explain: People rarely get in a car or plane and go nowhere. You need to identify what area of digital marketing you specifically want to be good at. Make a list of things…could be to sell your product online, eliminate paperwork, be an online media buyer etc. Take this one step further and focus on an industry vertical (eg; hotels, car dealerships, entertainment etc). Once you define it (your destination) there are millions of ways to get there. I can take a plane, train or automobile to get to Mumbai from Delhi, but I need to define the destination first.

2.    Encounter:  Becoming a digital marketing expert is a lesson in patience and persistence. People wonder how Virat Kohli got so good at Cricket. Simple – he practiced a lot and failed more and got back up again. The same applies to digital marketing. You’ll need to practice, apply, regroup and retry. Avenues like inbound marketing, social selling, marketing automation, online advertising and mobile development are all capable of growing your business.

3.    Excuse (Opportunity): Get buy-in from your superiors and customers to try new avenues. Start with a small budget of time, money and an open mind. Obviously, economics and good fortune can get you better opportunities, but not the ability to maximize output from them. Leverage whatever opportunities you’ve been blessed with — the countless YouTube videos, certification programs, websites etc.  Mentors, public facilities and technology have made becoming an expert at digital marketing something a lot easier for someone willing to endure and put in the hard work.

4.    Execute: It’s all about execution with digital marketing. It’s not enough to know the theory of a potential marketing strategy, you need to implement it to truly know the application of the idea. In doing this, you’ll find out the hard way what really works, resources needed and how to get things done.

The key to becoming an expert in digital marketing apart from following the 4E’s, is to cash in on your opportunities through practice and persistence and you will surely find you way through.

Vodafone Merges With Idea- The Rise of India’s new Telecom Mammoth

In a bid to contest a brutal price war sparked by new rival Reliance, Britain’s Vodafone Group and Idea Cellular agreed on Monday to merge their Indian operations to create the country’s biggest telecoms business.


The combined Vodafone-Idea group would have almost 400 million customers, or 35 percent market share, with an implied enterprise value of 828 billion rupees ($12.66 billion) for Vodafone and 722 billion rupees for Idea.

“The combined entity will become the leading challenger with the scale to compete more effectively,” Idea said in the statement.

Reliance’s Jio has made an impact with free voice calls and cut-price data services, forcing India’s three biggest operators – Bharti Airtel, Vodafone and Idea – to slash prices and accept lower profits.

Vodafone, the world’s second-largest cellphone operator, will own 45.1 percent of the merged entity, after it transfers about 4.9 percent to promoters of Idea and/or their affiliates for 38.74 billion rupees ($592.15 million) in cash, Idea said.

Aditya Birla Group, the majority owner of Idea, will own 26 percent while other shareholders will own the remaining 28.9 percent. Aditya and Vodafone eventually aim to own an equal share of the joint venture.

The joint venture will have a combined enterprise value of $23.2 billion.

The Vodafone-Idea merger would exclude the British telecom operator’s 42 percent stake in Indus Towers, a joint venture between Airtel, Vodafone, and Idea.

As per a Bloomberg Quint report, the merged unit will have 1120MHz spectrum across the five bands, making it the biggest holder of spectrum in India. Analysts say that once the new entity is formed, it would be better to compete over content, rather than start a new price war.


BTL Agency in Mumbai

Why one requires BTL agency?


BTL refers to a series of marketing techniques known collectively as below-the-line marketing. Below-the-line marketing includes direct marketing by mail or email, sales promotions, marketing communications, exhibitions and telemarketing, all of these reach directly to the customers and to the targeted market segment plus beyond the reach.

This involves promotional techniques which aim to reach consumers more directly and which are more within the organisation’s control.  Below-the-line promotions include different and interesting ways of connecting with targeted groups.

It helps in creating a chain of consumers to the product line segment or the service sector.


In today’s world, customers have nearly unlimited access to relevant information and increasingly demand a level of individualized attention.


Modern era customers are well acknowledged with the technology and the information, they research well on the product and the market before finalizing it.


Thus Btl Technique makes it efficient and effective for the presentation of the product to the public by virtual as well as digital means of communication.


How Mediatrix assists in doing Btl for Brands?


Btl Involves more of ‘engaging customers’ towards the brand rather than just ‘talking to them’.

The Main Motive Is to “Influence them” and make them aware about the brands taste.


Mediatrix is the company, which not only understands the up-stream implications

of managing consumer and shopper interactions, but retaining relationships, as well.


This includes both a deep insight into company/brand needs, marketing and merchandising strategies and capabilities, in addition to a sharp understanding of how best to organize support for the brand/company.


It is our responsibility as an agency to recognize that brands looking for Publicity tools which create value and who are accountable for creating category Profitability. 


Researching on the customer Demands and Working Upon their feedback’s , 

Our company brings out the best alternatives in publicizing your company’s product and services.


Today, as marketers, we continue to embrace a legacy model, represented by Models of specialty disciplines including advertising, digital, public relations, consumer, shopper, sales, marketing and now social, mobile, etc. Each of these features Create an impact on its own strategies, creative and production functions. 



Contact us for more information :

+91 22 42953344 | +91 22 26363380 | +91 22 40040970


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Digital Advertising Agency – Take Your Business to a New Level

We are surrounded by technology and everyday so many useful and digitalized innovations are coming up. And the upcoming one is the growing business of digital advertising agencies in Mumbai. No doubt there are many marketing agencies in Mumbai, but which is the best one depends on many things. Digital advertising is a stepping stone which has taken the business to a new upward level. The ideas sell and the so does the client satisfaction. Henceforth, the usage of different tools like e-mail, interactive web sites, interactive banners, going for SMM, SEM or SEO are part of digital advertising. These ways have taken over the traditional way of marketing thus now the clients of any business are not restricted to a certain area or a specific genre. One can outreach whole of the universe with the help of digital advertising agencies of Mumbai.

Media has not only influenced urban people but also the one who are living in the rural areas. Television has reached every nook and corner of the world advertising the products, enhancing the marketing strategies and at the same time increasing the revenue of the companies. Media is the best way adopted by most of the marketing agencies of Mumbai, to not only help to advertise the product but also to make the customer aware of the new upcoming concepts and technologies.

Henceforth, whether you want to generate traffic for your online business or for some retail outlet in a mall, just hop in for digital marketing and reach your desired customers in a short span of time.

Digital Advertising Agency- Takes your Business to Next Level

In Mumbai, running a digital advertising agency is not as easy as it seems to appear; it requires lot of skillfulness and advanced technology to make your campaigns successful & valuable. Apart from the pull-push forms of digital advertising, an agency also puts forward various other services such as email marketing campaigns, web design, brand creation & other internet marketing strategies to give your business an edge over others. These agencies adopt various forms of digital advertising mediums such as internet, radio, television, social media network, mobile etc to promote brands and accomplish consumers. It is considered as the best method of communicating to potential clients and get new associates. They will go beyond the fundamentals and give you the right guidance & techniques for your business. They use extraordinary systems to give you flexible, quantifiable and extremely reactive services. If you own a small enterprise or a large enterprise, these agencies provide the most efficient email promotions and other online services at highly affordable prices.

A marketing agency in Mumbai offers numerous benefits in promoting your business; some of them are listed below:

  • Ability to communicate to mass easily & quickly
  • Can connect with millions of internet users
  • Create a good impression of your enterprise
  • Provide  elevated conversion rates
  •  Less time and more work
  • Cost effective as compared to other promotion strategies
  • Offer a long shelf life
  • Accessible
  • Flexible.
  • Measurable.
  • Long standing commitment not required
  • Easily track your digital marketing output
  • Simply implement changes in the design
  • If you are looking for an advertising agency in Mumbai to promote your business; visit us; we are a media organization provide solutions in advertising, digital & social media, augmented reality, media buying & planning etc. With wide range of creative expertise, Mediatrix advertising is capable professional and ready to execute strategies tailored to the business needs.

    Congress MLA Arif Aqueel uses 3D Virtual technology – Virtual Mannequin for Political Election Campaign

    Virtual Innovation media technology used for Political Campaign by Mediatrix Advertising Pvt Ltd. The technology was used for 1st time in India for Political Campaign. For more information on Virtual Innovation technology Contact our sales team:
    Contact us : 022-40040970